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Ahead of her time, she constantly questioned her sexuality and masculinized her appearance, leaving a mark in the art world and fashion. That’s why she is the most important female artist in the world,” Maria Grazia added. Once again, the renowned luxury maison Dior astounds with an exquisite fashion show, drawing inspiration from the rich tapestry of Mexican culture and traditions. The vibrant Mexican capital hosted the Dior show, where it unveiled its latest Cruise 2024 collection. The magnificent central courtyard of the Old College of San Ildefonso, which witnessed the birth of the muralist movement and housed the iconic masterpieces of Diego Rivera, served as the perfect venue for this remarkable event. In alignment with Gucci’s longstanding commitment to champion culturally significant locations and their communities, the house will support the “Electric Dreams” exhibition at Tate Modern, which opens this fall, in addition to a three-year partnership fostering the museum’s work with young creatives.
Runway Show: Christian Dior Cruise 2023
But the most thrilling part of the campaign isn’t the still imagery, the styling, or anything to do directly with Dior itself – instead, it’s the performance from Mariachi Flores Mexicanas. This all-woman mariachi band provides a powerful and stirring performance that forms the backbone of the short film. Maintaining a focus on the band’s commanding singer throughout, this film takes shape as a single-take, providing a pseudo “behind-the-scenes” look at the creation of the campaign photographs that is an impressively layered piece of theatrical production in its own right. More than just visually appealing pieces, this collaboration fosters a unified outlook. It champions the continuity of skills, motifs, and values related to textiles and fashion, envisioning a future enriched by these artisanal traditions.
Dior Cruise 2024: A Celebration Of Frida Kahlo And Exceptional Craftsmanship - ELLE UK
Dior Cruise 2024: A Celebration Of Frida Kahlo And Exceptional Craftsmanship.
Posted: Sun, 21 May 2023 07:00:00 GMT [source]
Dior’s Cruise 2024 Collection: an ode to Mexico and Frida Kahlo
Drawing inspiration from these visions to create compositions of subtle power and strangeness, her portraits put the craft details of the collection in conversation with recognizable elements of Mexican architecture and the country’s native flora. Mexico’s vast landscapes house myriad communities, each deeply influenced by their unique textile and fashion legacies. This collection is not just fashion; it’s a profound exploration into the social and historical dimensions of these craft cultures.
Gucci Debuts Cruise 2024 Collection in Seoul
Last year, Gucci staged its cruise 2024 show at the Gyeongbokgung Palace in Seoul on May 16, marking the brand’s 25 years in the country. That collection was designed by an in-house team, following the exit of the previous creative director Alessandro Michele in November 2022. You’ve likely already come across this bag several times in the last few years — and for good reason.
Runway Show: Christian Dior Cruise 2022
But inside the Brooklyn Museum walls, the New York vibe was also front and center with a handful of looks made exclusively for the show. On the runway, with Yoko Ono’s music bumping, the city’s sexy, edgy and raw mood pulsed through each style. For the Cruise 2024 collection, the maison announced collaborations with various Mexican artists and artisans from different states in Mexico, such as Puebla, Oaxaca, and Chiapas.

Suiting with Spanish flair, in boxy silhouettes with high-waist pleated trousers, vests, shirts and ties, nodded to Kahlo’s gender role play, while offering a new take on fashion’s tailoring craze. The ease with which the Mexican embroidery and weaving melded into the collection was a testament to Chiuri and her team, who avoided tokenizing the work, or veering into costume territory. This awe-inspiring spectacle not only celebrated the artistic genius of Frida Kahlo, one of Mexico’s and the world’s most significant figures but also paid homage to her enduring legacy.
Dior Cruise 2024 Collection Campaign
One of them, Hilan Cruz Cruz, is a 26-year-old Nahua weaver from Puebla and a social anthropology student. He’s the cofounder of Yolcentle Textile Workshop, which produced an embroidered poncho and Puebla dresses based on the local flora and fauna for the collection. Christian Dior has had a connection to Mexico since his first collection, in 1947, when one of the dresses was called Mexico. Other styles followed, named Acapulco, Soirée à Mexico and Mexique, a tulle dress embroidered with golden scales.
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With loads of covetable cowboy boots on the runway, clearly that trend is not going anywhere, and if anything is just going to get more luxe. Also on the accessories front, handmade silver work, in collaboration with Rafael Villa Rojas of Mexico City, lent itself to chic butterfly-shaped rings, necklaces, carved wide belts and barrettes, clipped to the back of the models’ beautiful looped hair braids. The Book Tote, bucket bags and minaudières were also decorated with colorful embroidery and thread work. Cut to the Baroque courtyard of the Colegio de San Ildefonso in Mexico City — where Kahlo met Diego Rivera when she was a high school student — and Dior’s gorgeous 2024 cruise collection on Saturday night. Dior has drawn inspiration from Mexicos’ rich culture and traditions in the past for some of its most acclaimed creations. In 1951, the maison unveiled a breathtaking cocktail dress named Mexique for its fall-winter collection.
From Hilan Cruz Cruz, a weaver, invited to collaborate on a series of shirts and dresses, with embroideries produced in his workshop, through to Pedro Meza who produced some of the sash belts, Dior's ode to exceptional craftsmanship was clear. The seriousness with which Maria Grazia Chiuri approached her celebration of Mexico deserves underlining. And as part of this, she found ways to weave the work of local artisans throughout the collection. Much of Mexico’s artisan work is done by women, who are under siege as victims of the pandemic of femicide.
Approved by Dua Lipa, this beloved design also includes a detachable tassel for fans of the charmed bag trend dominating 2024. While the pre-fall collection, which hits stores soon, was previewed by fashion media in December and is currently being globally promoted via Dior’s latest campaign, its Brooklyn Museum-based runway show was all about celebrating the Parisian house, and Chiuri’s close relationship with New York City. And boy was it a full house, complete with Rosamund Pike, Anya Taylor-Joy, Charlize Theron, Naomi Watts, Rachel Zegler, Diane Kruger, Michelle Williams, New Jeans’ singer Haerin and more. Niedermair’s campaign imagery picks up on the collection’s theme of exploring the life and work of Mexico City’s tradition of surrealist, feminist artists – like Remedios Varo, Leonora Carrington, Tina Modotti, and of course Frida Kahlo.
That’s why the designer found inspiration in the Cruise 2024 collection in the Mexican surrealist artist Frida Kahlo. The dress clearly embodied Mexican influence and marked the beginning of a close relationship between the fashion house and the Latin American country. Almost 70 years later, Dior returned to Mexico to find inspiration again and bring life to their Cruise 2019 collection. Directly based on the female riders of traditional Mexican rodeo, the French fashion house showcased a series of garments that referenced traditional escaramuza attire. Elaborate embroidery, delicate lace, and hats were among the many elements that paid homage to traditional Mexican clothing.
The resulting collaboration ranged from intertwining age-old embroidery and weaving techniques with designs from the Dior archives to curating a collection of shirts and huipils handcrafted by these very communities. This will be creative director Sabato De Sarno’s first cruise collection, after taking the helm of the luxury brand in January last year. The event, which will unveil creative director Sabato De Sarno's first cruise collection, will take place on May 13 and Gucci will support the "Electric Dreams" exhibition bowing in the fall, in addition to a three-year partnership fostering the Tate’s work with young creatives. Perpetually in style, they make up some of the most coveted designer handbags in the history of fashion.

Conceptualized by Hedi Slimane, it made its runway debut in October 2023 and is fast becoming a new hit for the label. No Bottega bag, however, boasts a bigger fanbase than the Cassette, which has enamored everyone from Rihanna and Hailey Bieber to Jacob Elordi since its 2019 debut. The star of the androgynous look was a wine-stained, just-bitten lip—a continuation of the “witchy” lip Philips created for last September’s Spring/Summer 2024 runway show in Paris. The “sexier” version of the vampy lip was produced with a pair of Rouge Dior Forever lipsticks. First, Phillips dabbed Rose Blues, a cool-toned pink, all over the lips and a little beyond the natural lip line to create a soft edge. Then he brushed Forever Night—the same deep matte purple shade he used to create the witchy lips last season—across the models’ closed, smiling lips.
“I took Frida’s Mexican pieces and identified the regions she had things from, some came from Oaxaca, some from Puebla and some from Chiapas.…And then within those, there is a lot of diversity. But I looked for artisans who had the quality, who were innovative, who were serious about the research of the material culture of textiles,” Henestrosa said. Maria Grazia Chiuri tapped artisans from Oaxaca, Chiapas and Puebla to contribute to the collection. While the show’s makeup appeared “raw,” hairstylist Guido Palau pulled from the opposite end of the spectrum to create super-sleek pinup waves. Maria Grazia Chiuri’s Dior New York landed in Brooklyn on Monday night with a megawatt front row. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.
To further canonise Kahlo, Maria Grazia Chiuri chose an incredibly special location for the show - the Antiguo Colegio de San Ildefonso, where the Mexican painter studied, and also where she first met husband Diego Rivera, who was instrumental to her work at various points. “This is couture, it really is couture,” Chiuri said of the work and its parallels with French fashion’s handcraft tradition. You have to produce within the community…and if you use the iconography and credit the community, you can work with them,” she explained.
“Maria Grazia is an extraordinary person because she’s, first of all, very generous, because she shares this crucial space on the catwalk with art. And in that sense, she’s really visionary,” Carnevale said of the creative director’s knack for curating creativity across mediums and eras. Dior celebrates the surrealism, feminism, and craft traditions of Mexican art with its Cruise 2024 campaign. The campaign was lensed and directed by creative director Maria Grazia Chiuri’s go-to photographer, Brigitte Niedermair. Part of Kahlo's enduring appeal was her ability to push the boundaries, recognising the beauty of fragility, the strength in embracing the masculine with the feminine inside one body and using clothes as means of metamorphosis. For Dior, she created “A Corozan Abierto” (which translates to open heart), working on 1950s archival white cotton muslin dresses, with red thread forming words and symbols conveying the idea of loss.
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